Growing and scaling a startup is always a challenging proposition. It has become even more so due to Coronavirus. Many startups and small businesses have realized the need to pivot to or increase their online digital marketing to keep their businesses alive. Inbound digital marketing techniques have become a critical tactic to grow a business. At StartupSac’s most recent Happy Hour event we welcomed Greg Connolly, CEO and co-founder of Trifecta Nutrition, to talk about how inbound digital marketing can keep your startup growing during crisis.

Once again we teamed up with the Carlsen Center for Innovation and Entrepreneurship at Sacramento State. Over 70 startup founders, entrepreneurs, and small business owners from the Sacramento region and beyond joined the Zoom call to hear Greg outline the approach he has used to make Trifecta one of Sacramento’s fastest growing startup companies with over $150M in ARR.

We recorded the session and you can watch that in the YouTube video below. If you want to sell products or services on the internet (which you should no matter what business you’re in) – Greg is the foremost subject matter expert we have available in Sacramento.

In his presentation, Greg covered:

  • How to get people to your website
  • Getting people to convert once they’re on your website
  • Offering a lead magnet on your website to get people onto your email list
  • Getting them to convert again and again using the Customer Value Optimization model

 

Video

Greg has also shared additional tips and links, Greg’s Inbound Marketing Genius Course:  Check out those tips and links below the video.

Greg’s Inbound Marketing Genius Course:

OK so to get you started you’re going to have to learn the CVO (Customer Value Optimization) model which is the core of any business (online or offline). It is the absolute core concept you need to understand deeply to scale a company or your personal brand to any meaningful size. Very few people on earth realize how this model works, and those people are the people that are running all the big companies hah!

Read it like 2-3 times, maybe more if you need to. The core concept that most people don’t get is you have to have the ENTIRE SYSTEM in place otherwise it simply doesn’t work. It’s like having a fully built out Ferrari with no wheels. It simply won’t run. You cannot be popular on social media and not have a website or email marketing automation system or all of the other elements to successfully convert people in mass and make lots of money.

Digital Marketer for your strategy (also free): Read the following articles asap!

The inbound marketing bible – CVO

The Ultimate Guide to Digital Marketing: This PDF is worth more than an MBA

Email Marketing Machine: What you want to set up with MailChimp Automations

Content Marketing: Why it’s valuable to blog for yourself and for people like Trifecta – FREE TRAFFIC!

About Greg Connolly

With almost 20 years in the health and fitness industry, starting with his first job at a local gym when he was 15 years old, Greg has seen many diets, fads, and exercise systems come and go. With all of those years in the industry, he has seen one thing above all determine someone’s body type—how they eat. With that in mind, he partnered up with his sister Elizabeth Connolly to launch Trifecta.

Greg is a sales & marketing guru – ask him about marketing tips and tricks like partnerships, influencer marketing on social media (social influencer affiliate marketing model), tapping into influencers in your space to help market your startup on social media, referral marketing and the viral loop.