The Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder’s Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model. The Lean Canvas helps you tell your story of how you create, deliver, and capture value with your business idea.
Strategy and innovation coach Brian Gladden, lead InnoGrove’s April 22 Founder Series Workshop on the Lean Canvas. Brian explained that the Lean Canvas is centered around the target customers’ problems and how your solution creates value by solving those problems. He didn’t just cover how to fill out the canvas, he stressed the importance of problem-solution fit, encouraging participants to love the problem, not your solution. He challenged entrepreneurs to adopt a new mindset: you business model, not your solution, is your product.
We invite you to watch the video of Brian’s presentation on the Lean Canvas which includes an explanation of the entrepreneurial method as well. View the slide deck.
About Brian Gladden
Brian is a strategy and innovation consultant helping businesses find unmet customer demand and create uncontested market space by using the leading proven strategy and innovation methods. He helps executive teams get to market faster, and with reduced risk, by helping them identify, validate, and build solutions to customers’ biggest problems! Dr. Gladden coaches teams on finding Problem-Solution Fit by gathering insights to customer problems, and then validating how their solution can solve those problems. Brian also guides teams to find Product-Market Fit by running quick experiments, building an MVP, and identifying early adopters. Learn how to exploit core competencies while exploring new opportunities. Visit Brian’s website.
