Growing your startup or small business through sales is a challenge even in the best of times, let alone during a global pandemic and economic crisis. To help startup founders and entrepreneurs deal with their sales issues, we brought in sales coach Scott Sambucci, founder of SalesQualia, for a sales Q&A with entrepreneurs for StartupSac Office Hours in August. During this hour long webinar, Scott invited participants to ask their most pressing sales questions. Some of these included:
- Key topics discussed during the webinar include:
- How B2B marketing has changed in light of COVID-19 impacts?
- Prospecting and identifying the buyer types that you need to be able to find
- The importance of having multiple channels to reach your audience
- Creating a web of communication to catch people
- Recommendations to map an organization so that you can find individuals within a department of a large organization
- Balancing pipeline with delivery for a small team
- Using cohorts to onboard customers to manage your limited resources: training of customers in groups for example and creating community
- How to you set your sales KPI
- How to tell when it’s time to hire someone
Check out the video below to hear Scott’s responses to these topics as well as additional insights.
