Debuting this Friday, Startup Shop Talk: The Art of Getting Customers, is a new weekly, interactive livestream show entirely about startups & innovation — from idea to product-market fit. Hosted by Dan Casas-Murray of The Lean Innovator and Josh David Miller of The Right Box, the livestream is an open-ended forum where entrepreneurs can ask questions about innovation, entrepreneurship, the startup lifestyle, tools, techniques, and more, to startup advisors, investors, entrepreneurs, and their peers. Catch it this Friday at 11 AM! More info here.

December is National “Write A Business Plan” month and the Small Business Administration has resources to help you accomplish that. The key questions a business plan should answer are: What does your business do? Who is your target customer? How will you make money? What niche are you filling? The SBA has a free, self-paced course you can take to help you write your business plan. Check it out here.

Good news! Sacramento Entrepreneurship Academy (SEA) still has a few open spots so they’ve extended their application deadline. The 2022 cohort starts in January and they will continue to accept applications through December until the remaining spots are filled. Find out more and apply now.

There’s a lot going on this week in Sacramento’s Startup Community. We’ve highlighted some events below but for a full list, check out this week’s Startup Digest. And for even more Startup information, check out the lastest stories on our blog.

This Week’s Best Bets

Accessing Capital for Early Stage Businesses, Tue Dec 14, 10:30 AM: Accessing Capital for Early Stage Companies and Start-ups is designed for new companies looking to raise their first outside money. The webinar will cover equity and debt and feature a panel of experts. Online

1 Million Cups, Wed Dec 15 at 8:45 AM: This is the last 1MC meetup of 2021! Two entrepreneurs present their businesses to an audience of their peers for advice and feedback. Presenters: MyLearnMate uses AI to generate video solutions to math questions. BrainScanology delivers users an assessment of their risk of developing psychiatric disorders. Online 

Turn your Dream into Action with the Business Model Canvas, Wed Dec 15, 11 AM: Learn how to use the Business Model Canvas to turn your idea into action. This tool allows you to capture the key ingredients of your business idea and how it will work, on a single page using a rigorous, thoughtful process. Online

Plan Ahead

Qualifying for SBIR and STTR Grants, Tue Dec 22, 9 AM: The Small Business Innovation Research and Small Business Technology Transfer programs are highly competitive programs that encourage small businesses to engage in Federal Research/Research and Development with the potential for commercialization. Learn about both programs and how to access funding. Online

Critical Questions & Information Needed to Do Proper Business Planning, Dec 28 at 10 AM: Starting a business is a tough decision and needs proper planning. SCORE will cover the essentials of creating a business plan through a step-by-step process. Online

Have you joined the StartupSac Community Facebook Group yet? Startup founders and those who support the growth of our startup community connect and exchange ideas in this private moderated group.

Find an Advisor with Mentor Sacramento: Mentor Sacramento is a free online business mentoring platform that connects early stage entrepreneurs to volunteer business mentors. Learn more here.