Grow Your Startup from Product to Revenue: Optimizing Marketing & Metrics

Father and son team Jyoti and Sabya Das will discuss growth-hacking for early-stage startups to accelerate customer acquisition, revenue generation, and the path to investment, all without the real budget to drive traditional growth via sales and marketing.

The event will include a presentation followed by Q&A to cover the following topics:

  • How to optimize marketing and growth without a real budget
  • How to set up a marketing funnel, the key digital marketing channels, and collecting actionable metrics to drive data-driven customer acquisition
  • What metrics do angels and VCs want to see for early-stage companies when you don’t have revenue and customers, and how can growth hacking help expedite that process?
  • Why establishing proven marketing channels and strategies before pitching investors drastically increases your chances of raising capital?

Date and Time: Tuesday, June 15,  5:00 pm

 

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About Jyoti Das

Jyoti Das is the Co-founder and Chief Revenue Officer at Vest Life, a Sacramento-based angel-funded startup providing a SaaS platform helping special-needs organizations, families, and individuals. After two decades as a senior executive at Intel, Jyoti left the corporate world to become a startup founder, advisor, and investor, both as an individual angel and a Limited Partner at Moneta Ventures. Prior to co-founding Vest Life, Jyoti was the founding Executive Director at the Carlsen Center for Innovation and Entrepreneurship at CSUS, and currently serves as a member of its Advisory Board. Jyoti is also the Founder & Chairman of Avantaze, a marketing firm specializing in growth-hacking for early stage companies.

About Sabya Das

Sabya Das is a Partner at Moneta Ventures, an early stage venture capital firm in Sacramento, CA. Moneta invests in Seed and Series A technology and healthcare startups, from the early revenue through $10M revenue stage. Across its funds, Moneta manages approximately $110M in assets, and has invested in over 30 companies, more than half of which are in the Greater Sacramento region. Sabya’s focus areas include Video/Media Tech, AdTech, and Financial/Legal Tech.