What is a compelling value proposition? Learn to create a complete solution for your customers and tell them about it in just 15 seconds.
After talking with customers and observing them, you’ve got a solid understanding of what your product or service can do for them. You can see the vision, and it’s exciting! But you might see people’s eyes glaze over as you’re explaining it. You’ve got to:
- Make your solution compelling.
- Do it in 15 seconds or less.
But how? With the Value Proposition Design framework!
In this workshop, we’ll help you through four steps that allow you to articulate your idea:
- What your product or service is;
- Who it’s for;
- What it delivers;
- How it makes your customer into a superhero.
You’ll walk away with a fully developed list of features and benefits you can use to adjust your value proposition pitch on the fly. You’ll also get an easy to fill out script that will help you deliver your value proposition in one sentence, taking 15 seconds or less.
Date & Time: Thu, May 20, 2021, 11:30 AM – 1:00 PM PDT
REGISTER NOW!StartupSac Office Hours is a monthly meetup that features a presentation from a subject-matter expert that focuses on helping entrepreneurs advance their business. View recordings of previous Office Hours meetups here.
About Dan Casas-Murray
After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.
Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.
In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of two brick and mortar locations in the Roseville area.
Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He is also an advisor for the Capital Region Small Business Development Center, and helps clients to employ lean innovation methodologies while getting their businesses started.
About the Capital Region SBDC
The Capital Region SBDC provides no-cost business consulting and low-cost training to new and existing businesses. Small business owners and aspiring entrepreneurs can receive FREE face-to-face business consulting and training on a variety of topics. Visit the Capital Region SBDC website to learn more.
