In this video, Lean Innovator Dan Casas-Murray, introduces you to Startup Testing, a form of rapid experimentation to test your hypotheses. You’ll learn how to design and run tests that will provide you with evidence that will guide you in developing and adjusting your business model, product, marketing messaging, and more.
The video covers:
- Uncertainties and testing
- A hierarchy of startup tests
- How to set up and run a test
- You have test results, now what?
Watch the Video
Resources Mentioned in the Video
- Link to Dan’s Handouts
- Testing Business Ideas by David J. Bland and Alex Osterwalder
- Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
Brought to you by StartupSac and the Sacramento MetroBusiness Center.
ABOUT THE PRESENTER
Dan Casas-Murray
After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.
Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.
In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of two brick and mortar locations in the Roseville area.
Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He is also an advisor for the MetroBusiness Center, and helps clients to employ lean innovation methodologies while getting their businesses started.
The MetroBusiness Center, a program of the Metro Chamber of Commerce, officially launched in 2021, but we have served business for 127 years. We know business. We understand our economy. Together, we will ensure business will always succeed in the Greater Sacramento Region. The MetroBusiness Center supports small and mid-size businesses in starting, growing, and succeeding.
