Early stage startups spend a lot of time, money, and effort on marketing and demand generation to find their first customers. That’s the exact opposite of what they should be doing — they should be selling FIRST, and THEN figuring out the marketing.
Before you hire a salesperson, before you hire a VP of Marketing, YOU as a founder have to find your first customers. If you can’t find two, three, five, ten customers on your own without a huge marketing campaign, you’ve got bigger problems than your marketing. You have a product market fit problem.
Startup Sales veteran, Scott Sambucci, will teach you the key points of Startup Selling, including:
- Discovering your customer’s motivation
- Determining the metrics your customer will use to measure your product’s success
- Honing your brand message based on early customer experience
- Uncovering the best method to reach your market
DATE AND TIME
Wed, June 20, 2018
6:15 PM – 8:00 PM
LOCATION
InnoGrove Coworking
8153 Elk Grove Blvd, Suite 20
Elk Grove, CA 95758
This event is free but please REGISTER
About the Instructor
Scott Sambucci, Founder and CEO, SalesQualia
Scott Sambucci is a Silicon Valley startup sales veteran, with over 20 years of experience, He’s grown three enterprise startups each to their first millions in revenue. He’s an Author, Ultra marathon runner and all around Sales Geek. He’ll be teaching how you can build a repeatable and scalable sales process for your company.
