Wyatt Dike is the founder of VertX Advertising, an early stage startup in the Sacramento region at the intersection of advertising and health-positive impact. They partner with public transit agencies and install their pathogen-reducing standing passenger handles that are supported by advertising into city’s fleet. Wyatt was the winner of StartupSac’s recent StartupSac Warm-Up Pitch event in June. I sat down with Wyatt to learn more about the origins of his startup, what he’s learned along the way, and what’s next for VertX Advertising. Take a listen.