How do you find out if your proposed business solution maps to a true customer problem or need? Many entrepreneurs spend valuable time and resources building a prototype or MVP before they have even validated that their idea solves a real customer’s problem.
At January’s StartupSac Office Hours, guest speaker Brian Gladden, Entrepreneur-in-Residence at the Carlsen Center for Innovation and Entrepreneurship at Sacramento State, introduced a framework for validating business ideas. In this workshop Brian shared the reasons why startup founders shouldn’t spend precious time or money on their business idea until they have understand the importance of Problem-Solution Fit and explained a valuable framework to make sure your solution matches the customer’s problem.
Download Brian’s slide deck and check out the full workshop in the video below.
There are a lot more great opportunities for entrepreneurs to get more great in insights like this in upcoming workshops. Take your business or business idea to the next level with the Virtual Toolkit Series, a five-week long online series offered by the Carlsen Center at Sac State.
