How to Build a Product-Driven Go-to-Market Strategy

Join us to learn how to build a resilient, product-centered Go-to-Market (GTM) strategy that drives lasting impact. Go beyond traditional marketing with a framework that integrates engineering, design, and product leadership, embedding a product mindset into every step. Key topics include transforming product goals into user actions, designing for adoption and retention, leveraging data-driven insights, and aligning teams for scalable growth. Ideal for founders, product managers, designers, and engineers seeking a data-driven GTM strategy that builds products ready to lead in their markets.

**❯ What You’ll Learn:**

* Apply a product-first mindset to every step of your GTM plan.
* Turn product goals into actions users love.
* Align your team for a scalable, growth-ready strategy.

**❯ Featured Experts:**

* **[Moshe Mikanovsky](https://www.linkedin.com/in/mikanovsky/?originalSubdomain=ca)** – Moshe Mikanovsky is a seasoned product management leader with a rich background in B2B enterprise software, initially starting in engineering. He currently serves as a product leader at RootQuotient Technologies and teaches at the Schulich School of Business at York University, dedicating his expertise to nurturing the next generation of product professionals.

**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at [https://fi.co/startupwebinar/18276](https://fi.co/startupwebinar/18276)** **to receive the Zoom URL.**