Developing a go-to market strategy is critical for any startup’s success. AgStart’s next founder education workshop will focus specifically on the various components of a firm’s Go-to-Market strategy, specifically how they organize their Channels and Customer Relationships, two elements of their Business Model Canvas, to “Get, Keep, and Grow” their customers.
This workshop will feature guest entrepreneur Greg Connolly, Co-Founder and CEO of Trifecta Nutrition. Greg will share how his firm leverages an innovative influencer-marketing approach to target busy health-conscious consumers through sports and body-building personalities who act as marketing partners for Trifecta. Greg’s go-to-market approach bypasses the clutter and expense of web-based advertising, and may be applicable to many sectors of the ag-&-food value chain where buyers are hard to reach directly, and many buyers rely on referrals and recommendations to determine what to consider.
Workshop: Developing Your Go-To-Market Strategy
Date: November 27, 2018
Time: 5:30 – 8:30pm
Location: Hacker Lab Sacramento, 1715 I Street
Food and drink provided
Agenda:
5:30-6:00 Registration, refreshments, networking
6:00-7:00 Frameworks and methodology
7:00-8:00 Guest Entrepreneur
8:00-8:30 Closing and networking
Registration: $25 per workshop (FREE to AgStart Members)
Use code “innovation” for 80% off!!
The $25 cost for non-members helps offset the cost of instructors, instructional materials, venue and refreshments.
