Join host Josh David Miller, also known as JDM, on the StartupSac Podcast for an enlightening conversation with Mitchell Arredondo, the enterprising COO and co-founder of Edge. This episode delves into Mitchell’s founder story, the evolution of Edge from its initial concept as EyeRate to its current success as a leading B2B SaaS platform, and the key learnings that have shaped his journey.
About Mitchell Arredondo
Mitchell Arredondo, a Sacramento native and dedicated entrepreneur, co-founded Edge, a company that enhances the way businesses engage with their employees and customers. With a strong entrepreneurial spirit honed in Sacramento, Mitchell’s journey from the inception of Edge to its current success story offers valuable insights into perseverance, innovation, and strategic growth.
About Edge
Edge, originally started as EyeRate in 2019, has transformed into a robust Employee Driven Growth Engine (EDGE) that serves franchises in the health, beauty, wellness, and fitness industries. Their platform integrates with point-of-sale systems to improve business initiatives and customer experiences at over 5,000 retail locations across the U.S., engaging more than 130,000 employees in meaningful interactions.
Key Learnings
- Iterative Product Development: Mitchell illustrates the power of evolving a product based on customer feedback, highlighting Edge’s journey from a simple MVP to a sophisticated system integrated with major franchises.
- Role of Customer Experience: Emphasizing the impact of frontline employees on brand perception, Mitchell discusses how improving service quality is crucial for customer retention and overall business success.
- Strategic Growth: The growth story of Edge showcases the importance of strategic pivots and adaptation in response to market needs, which has propelled their expansion and readiness for Series A funding.
- Leveraging Community Resources: Reflecting on the supportive ecosystem in Sacramento, Mitchell highlights the value of utilizing local resources and community engagement for startup development and success.
Listen In and Learn More
To gain deeper insights into Mitchell Arredondo’s entrepreneurial journey and Edge’s innovative approach to enhancing business operations through employee engagement, tune into the StartupSac Podcast. This episode is rich with lessons on building a tech startup, the significance of customer and employee experience, and the strategic pivots that can lead to substantial business growth.
Tune in now to the StartupSac Podcast to gain valuable insights into entrepreneurship, company culture, and the power of resilience.
