For a startup founder, learning how to communicate what your startup is all about is essential. You need a compelling description to get customers, investors, and stakeholders interested. But the ability to distill this message down to a short, succinct explanation remains elusive for most.
At our StartupSac Office Hours in May we welcomed the Lean Innovator, Dan Casas-Murray, to explain the process that he has developed to help entrepreneurs craft a narrative using his Value Proposition Design framework.
Dan walked the audience through his process of developing a product statement to help the entrepreneurs articulate their idea better.
Whether you missed the webinar or you want to refresh your memory, check out the recording below.
About Dan Casas-Murray
After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.
Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.
In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of two brick and mortar locations in the Roseville area.
Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He is also an advisor for the Capital Region Small Business Development Center, and helps clients to employ lean innovation methodologies while getting their businesses started.
