Are you a founder seeking inspiration from a proven entrepreneurial journey? Join host Josh David Miller, aka JDM, as he interviews Liz Connolly, the co-founder of Trifecta and founder of Katsu, on the StartupSac Podcast. In this episode, Liz shares her evolution from launching a groundbreaking meal delivery company to embarking on a new venture focused on professional development.
About Liz Connolly
Liz Connolly is a driven entrepreneur with a passion for health, fitness, and learning. A co-founder of Trifecta, the #1 organic meal delivery service in the U.S., Liz helped scale the company from an idea to a multimillion-dollar business tackling the obesity epidemic. Now, she’s channeling her entrepreneurial spirit into Katsu, a platform dedicated to helping professionals advance their careers with personalized growth plans.
About Trifecta
Founded in 2015 by Liz and her brother Greg Connolly, Trifecta simplifies healthy eating by delivering fully prepared, organic meals directly to customers’ doors. Their mission to combat obesity through diet sparked rapid growth, supported by innovative customer engagement strategies like integrating technology and building a strong brand presence. Trifecta’s success story is a testament to identifying the right market timing and scaling with purpose.
About Katsu
Liz’s latest venture, Katsu, focuses on empowering professionals to achieve their career goals through structured growth plans. By combining video content, templates, and expert advice, Katsu demystifies the path to career advancement. This platform is designed for individuals in specific roles looking to level up, bridging the gap between ambition and actionable steps.
Key Learnings
- Recognizing Market Opportunities Liz’s journey began with Trifecta, inspired by a mission to tackle obesity. By identifying a growing demand for meal delivery services and focusing on healthy, fully prepared meals, she hit the market at the perfect time, demonstrating the importance of timing and market readiness.
- Scaling Strategically Trifecta grew rapidly through organic traction and strategic investment. Liz and Greg validated their product through partnerships before scaling with Series A funding, introducing paid ads, and acquiring a CrossFit app. This mix of strategy and discipline fueled sustainable growth.
- Transitioning Leadership As Trifecta matured, Liz and Greg brought in a CEO passionate about operations, allowing Liz to focus on areas she loved, like customer success. This transition highlights the importance of adaptability and knowing when to delegate.
- Pursuing New Passions With Katsu, Liz channels her love for learning and mentoring into creating role-specific growth plans, addressing a gap she identified while supporting her Trifecta team. Katsu empowers professionals to achieve their goals with clarity and confidence.
Listen In and Learn More
To hear more about Liz Connolly’s journey as a founder, her insights on scaling startups, and her vision for Katsu, tune in to the StartupSac Podcast. This episode offers valuable lessons on recognizing opportunities, scaling sustainably, and pursuing meaningful innovation. Don’t miss this chance to gain inspiration from one of Sacramento’s leading entrepreneurs.
Tune in now to the StartupSac Podcast to gain valuable insights into entrepreneurship, company culture, and the power of resilience.
