Plum Identity: Revolutionizing Fraud Detection

Revolutionizing Government Fraud Detection: Jon Coss’ Journey with Plum Identity

Are you a founder eager to learn from the real-world experiences of fellow entrepreneurs? Join host Josh David Miller, aka JDM, on the StartupSac Podcast as he interviews Jon Coss, the seasoned founder and CEO of Plum Identity. In this insightful episode, Jon shares his entrepreneurial journey, the innovative technology behind Plum Identity, and the lessons he’s learned along the way in tackling fraud detection and privacy protection in government programs.

About Jon Coss

Jon Coss is a veteran govtech entrepreneur with over 20 years of experience in anti-fraud work within government agencies. A Sacramento native and a seasoned founder, Jon has successfully built and sold multiple startups, including his previous company, Pondera, which was acquired by Thomson Reuters. His latest venture, Plum Identity, is a cutting-edge solution designed to protect government programs from fraud while safeguarding citizens’ privacy.

About Plum Identity

Plum Identity is a behavioral analytics platform that helps governments detect and prevent fraud in large programs like unemployment insurance and Medicaid, all while protecting individual privacy. Plum uses no personally identifiable information (PII) or public records, relying instead on behavioral data, device characteristics, and hashed interactions to identify fraudulent activity without compromising citizens’ rights.

Key Learnings

Jon’s Journey as a Founder Jon’s experience as a five-time founder highlights the resilience and passion required to keep building. Even after selling Pondera for a nine-figure sum, Jon was drawn back into entrepreneurship with Plum Identity, showing that true founders never stop seeking solutions to critical problems.
Entrepreneurship is a Lifelong Pursuit Jon’s journey emphasizes that entrepreneurship isn’t a one-and-done venture. His decision to start another company demonstrates the importance of staying adaptable and innovative, even after previous successes.
Validating Before Building Jon stressed the importance of validating the market need before developing a product. His approach of ensuring Plum Identity solved real problems allowed the company to create a scalable, versatile product from the outset.
Building the Right Team Surrounding yourself with the right talent is essential. Jon’s success in bringing former colleagues and top industry experts into Plum Identity highlights the critical role a strong team plays in startup success.
Social Impact Matters Jon’s mission to balance profit with social good is evident in Plum Identity’s focus on fraud detection without compromising privacy. His approach shows that founders can create successful businesses while driving positive change.

Listen In and Learn More

To dive deeper into Jon Coss’ entrepreneurial journey and learn how Plum Identity is revolutionizing government fraud detection, tune in to the StartupSac Podcast. This episode is filled with valuable insights on scaling a startup, building a strong team, and aligning business with social impact.