Elizabeth Dodson caught the startup bug working for a Sacramento startup, Meridian Systems, a maker of commercial construction management software that has since been acquired. Working with software that managed commercial construction and buildings led her to an insight – there had to be a better way to manage her house. She bounced the idea off of her two cofounders, John Bodrozic and David Ing, who also worked at Meridian, and they all came to the same independent conclusion – there was a need and there was nothing out there in the market to meet that need. So on January 1, 2011 they took a leap and launched their new startup, HomeZada, a platform that gives homeowners a valuable tool to manage their home and the assets and possessions in it.
They released their initial product in the Fall of 2011 and since then they’ve developed several subsequent versions with enhancements and new features. They’ve amassed 0ver 30,000 users in all 50 states and in 20 countries, and now have a consumer facing solution and a professional solution for organizations in real estate, insurance, home building, mortgage, property management and boutique industries like professional organizing and home inventory professionals.
I met up with Elizabeth in the wilds of the Sacramento startup scene at Old Soul Weatherstone in Middtown to learn more about her experiences in entrepreneurship. Old Soul was packed with entrepreneurs and freelancers, working on their laptops, enjoying breakfast or coffee, and the interview is full of the sounds of the Sacramento startup scene. So grab a seat along with Elizabeth and myself at Old Soul Weatherstone for a chat about her startup, FourthWave, and how Sacramento can be a model for female entrepreneurship.
John Bodrozic, one of Elizabeth’s Co-founders, presents at 1 Million Cups Sacramento in October 2016.