Brenda Tello Horton was organizing and planning a fundraising event for a Northern California children’s non-profit. The event had a lot of moving parts and logistics to coordinate in the planning process with her team. Using a set of disjointed tools she grew frustrated with the set of tools available. Like the origins of ideas for a lot of startups, she thought that there had to be a better way. So she and her technical cofounder created Proplanr, an integrated planning and collaboration task management system for teams. In this interview I chatted with Brenda about the origins of the idea, the progress of development from idea to open beta, and challenges and wins along the way. Watch the video of the interview below or scroll down to download or listen to the audio-only podcast.

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