James Radford has been a ride-share driver for four years. Before that he ran a small business that spent thousands of dollars on advertising that did not produce acceptable results. On a trip to see family in 2016, he found himself bumped from his flight and was put in a taxi for a two-hour ride to San Francisco from Sacramento. For the next two hours he was forced to endure a ten minute barrage of advertising that merely dictated products to him. There was no way to interact with the media in front of him and no way to divert content to something more interesting, but there was an idea.
What if there was something entertaining that James could show his passengers? What if he could entertain them and earn a cut of the revenue? What if the rider’s experience went from passive to active?
The goal of our company is to meet the needs of drivers by providing a new source of income while providing advertisers with that noise free environment, to keep our viewers to engaged in a new interactive platform, and to enhance the riders riders experience.