From the start, our team focused on improving the breastfeeding experience. Initially, we wanted to redesign the breast pump.
When Anna, our co-founder and CEO, interned in Brazil, she learned about different manual breast massage techniques that can help mothers express milk, increase milk supply, and alleviate pain from engorgement. That’s when we realized that we cannot keep putting technology between the mom and the baby. Instead, we need to initiate a breastfeeding culture shift in the United States.
Our goal is to improve the breastfeeding experience by discovering, testing, and teaching evidence-based breast massage techniques to parents and health providers.